Media Kit

BrandGuidelines

Everything you need to reference, feature, or write about The Startup Sauce.

Download Full Brand KitLogos, colors, and guidelines in one ZIP
Download Kit

Logos

Use the primary logo on dark backgrounds. Use the inverted version on light backgrounds. Always maintain clear space around the logo.

StartupSauce
Primary (Dark BG)Download PNG
StartupSauce
Inverted (Light BG)Download PNG
SS
Logomark / IconDownload PNG

Color Palette

Our palette is built around a dark foundation with bold, spice-inspired accent colors.

Fire#FF4D2D
Lime#C8FF2E
Mango#FFB82E
Sriracha#FF2D6B
Wasabi#2EFFB8
Background#0B0B0F

Typography

We use three typefaces across all brand touchpoints.

The Startup SauceUnbounded
Black 900
Section HeadlinesUnbounded
Bold 700
Body text for articles and descriptions, set in Plus Jakarta Sans for readability and warmth.Plus Jakarta Sans
Regular 400
CATEGORY LABELS • METADATAJetBrains Mono
Regular 400

Usage Guidelines

Keep our brand looking sharp. Here's what to do and what to avoid.

Do

Use the full name "The Startup Sauce"
Maintain clear space around logos
Use provided color values exactly
Credit as "The Startup Sauce by Mountain Thirteen"
Link back to startupsauce.blog when referencing

Don't

Abbreviate to "TSS" or "Startup Sauce" without "The"
Alter logo colors or proportions
Place logo on busy or low-contrast backgrounds
Use the brand name to imply endorsement
Recreate the logo with substitute fonts

Boilerplate

Use this copy when writing about us in press, articles, or partner materials.

Short (1 sentence): The Startup Sauce is a growth-focused content brand by Mountain Thirteen Media, delivering no-BS marketing playbooks and operational advice for startup founders.

Medium (2-3 sentences): The Startup Sauce is a content brand by Mountain Thirteen Media that publishes weekly articles, video content, and a newsletter for founders and operators building real businesses. Covering SEO, local marketing, cold outreach, branding, and AI tools, The Startup Sauce focuses on actionable advice over theory. The weekly digest reaches 2,400+ subscribers every Friday.